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Email marketing is a digital marketing strategy that involves sending emails to a targeted list of contacts to promote products, share news, build relationships, or drive customer engagement. Key Things to Know: Purpose : Common goals include increasing sales, nurturing leads, or staying connected with your audience. Tools : Platforms like Mailchimp, Constant Contact, or HubSpot help manage campaigns. Content : Emails can include newsletters, promotional offers, product updates, or personalized messages. Audience : Success depends on having a clean, permission-based email list. Metrics : Track open rates, click-through rates, and conversions to measure effectiveness. How to Do It Right: Build a Quality Email List : Use opt-ins and lead magnets; never buy lists. Craft Valuable Content : Offer useful, relevant information tailored to your audience. Personalize and Segment : Send targeted messages based on interests or behavior. Design for Mobile : Ensure yo...